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The Art of Authentic Direct Sales Communication

Mini course

Beginner-friendly tips for direct sales campaigns for your wholesale brand

Direct sales campaigns put you in the driver's seat to make things happen for your brand so you can communicate the unique value of your products and take your business to where you want it to go. In this program you'll collect some handy tips for refining your approach across three different direct sales methods: in-person face-to-face sales campaigns, direct mail marketing and also email marketing campaigns!

This beginner-friendly online course will provide some great advice to get you started so you can get started on your wholesale sales and build your brand! Remember: the buyers are not looking for slick sales-people; they want high quality makers and creators with a deep passion for what they're doing. They want YOU!

  • Almost 80 minutes of video featuring Vicki, the Foodsource founder, who has worked in B2B sales for 20+ years, specialising in the natural product industry 
  • Over 70 pages of workbooks to help you put your knowledge to practical use so you can craft a campaign plan that suits your brand and products.  In development for years and created by a human! No AI!
  • Beginner-friendly + also some great tips you can pick up if you're more experienced in the game
  • While the product image shows "books", you'll be receiving the workbooks in PDF format rather than as printed books. These may be downloaded and printed or alternatively may be used as digital  interactive-field PDFs (Abode software is required for the Fillable version).
  • Interactive field versions of the workbooks also feature a "reset" button so you can re-use the workbooks
  • Videos are not downloadable but workbooks may be downloaded at any time during your 12 month subscription access period
  • Almost 80 minutes of video featuring Vicki, the Foodsource founder, who has worked in B2B sales for 20+ years, specialising in the natural product industry 
  • Over 70 pages of workbooks to help you put your knowledge to practical use so you can craft a campaign plan that suits your brand and products.  In development for years and created by a human! No AI!
  • Beginner-friendly + also some great tips you can pick up if you're more experienced in the game
  • While the product image shows "books", you'll be receiving the workbooks in PDF format rather than as printed books. These may be downloaded and printed or alternatively may be used as digital  interactive-field PDFs (Abode software is required for the Fillable version).
  • Interactive field versions of the workbooks also feature a "reset" button so you can re-use the workbooks
  • Videos are not downloadable but workbooks may be downloaded at any time during your 12 month subscription access period

Mini Course

3 videos + 3 workbooks featuring tips for direct sales communication pathways!

Direct, outbound contact with prospects helps you present your products in a distinctly human way so your prospects can get to know your unique brand presence. Learn how you can entice, inform and interact with potential partners using direct sales methods such as direct mail, email and face-to-face sales communication.

This course will provide some useful hints and tips to help you get started in your direct sales campaign to potential wholesale partners!

 

What it DOESN'T cover

  • General campaign preparation, ie target audience, etc (for this you will need to refer to The Art of Effortless Sales & Marketing Campaigns extensive course)

  • How to price or package your products 

  • General wholesale business advice 

  • Gratuitous sales jargon

  • Manipulative sales techniques - the only 'technique' is bringing your authentic self, and this course supports you in doing that!

  • Overly analytical, data and metrics-driven decision making

  • Social media or digital based sales and marketing (outbound email campaigns excluded)

  • Passive sales and marketing techniques

What it DOES cover

  •  Direct mail, email & face-to-face communication style hints & tips 

  • Beginner friendly content - this mini course provides great starter hints & tips!

  • Human-centric methods which are excellent for fostering long term sales partnerships

  • Strategies to uncover your inner potential as well as the potential in your brand and products

  • Systems and processes to achieve your sales goals

  • Confidence-building tools to help you unearth the heart of soul of your brand so you can share it with the people who need to know about it!

Presence - Entice

Includes video of 24.57 minutes duration +
Downloadable 28 page workbook (available in both printable or fillable versions)

Explore different ideas for direct mail campaigns so you can come up with an exciting and creative plan to entice wholesale partners!

Part of the Presence series:

Direct personal contact with prospects presents your products in a distinctly human way. Learn tips and tricks for enticing, informing and interacting with potential partners in this course!

 

Presence - Inform

Includes video of 26.07 minutes duration +
Downloadable 23 page workbook (available in both printable or fillable versions)

Email can be a dynamic way to get your brand message across. Build your wholesale email strategy so you can stand out in the inbox and inspire your audience!

Part of the Presence series:

Direct personal contact with prospects presents your products in a distinctly human way. Learn tips and tricks for enticing, informing and interacting with potential partners in this course!

Presence - Interact

Includes video of 28.34 minutes duration +
Downloadable 20 page workbook (available in both printable or fillable versions)

Collect ideas & tips for face-to-face campaigns to potential stockists, the ultimate method to establish strong, reliable bonds!

Part of the Presence series:

Direct personal contact with prospects presents your products in a distinctly human way. Learn tips and tricks for enticing, informing and interacting with potential partners in this course!

Kits that include this sales tool

Discover which Sales Kits within the Essentials Series and Premium Series kits include this sales tool as part of the package!

Essentials Series Sales Kits that include this sales tool:

Kits in the Essentials Series include some of the fundamental tools and templates for your sales campaign planning plus as a bonus you'll also receive an Essentials Subscription to the Foodsource HUB Search & Filter Portal, allowing you to research relevant buyers and then view results on a one by one basis so you can be selective about the buyers and stores you're connecting with.

 

Premium Series Sales Kits that include this sales tool:

On top of a wider range of amazing sales tools and templates that will help you to really get things moving for your sales, these kits also include a BONUS Premium Subscription to the Foodsource HUB giving you 12 month's access to the retail buyer listing information plus varying levels of export capabilities so you can download spreadsheets of relevant listings and get going!

 

 

 

Grow your natural product business