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The Art of Effortless Sales & Marketing Campaigns

Extensive course

Your beginner-friendly step-by-step guide to human centric sales campaigns

Effortlessness is the art of aligning with the natural order of things to eliminate the need for force. A consciously prepared sales campaign can produce successful sales results that are a natural, foregone conclusion and that reflect the true, natural potential of the brand. Prepare for maximum brand impact with this step-by-step program

Wholesale business is human business, and this beginner-friendly sales course will help you to craft a human-centric sales campaign for your brand and products piece by piece! Create a human-centric sales campaign step by step. When your prospect has all the pieces of the jigsaw puzzle together, they are able to clearly see the benefits you can offer for their business. They will have enough enthusiasm and trust (inspiration and reassurance!) to feel secure in making a decision to press the GO button! The Art of Effortless Sales & Marketing Campaigns helps you piece all of the parts of the jigsaw puzzle together so you can present with confidence and clarity, and importantly, with authenticity. The buyers are not looking for slick sales-people; they want high quality makers and creators with a deep passion for what they're doing. They want YOU!

  • Almost 7 hours of video featuring Vicki, the Foodsource founder, who has worked in B2B sales for 20+ years, specialising in the natural product industry 
  • Over 300 pages of workbooks to help you put your knowledge to practical use so you can craft a campaign plan that suits your brand and products. In development for years and created by a human! No AI!
  • Beginner-friendly + also a great way to fine-tune your approach if you're more experienced in sales campaigns
  • While the product image shows "books", you'll be receiving the workbooks in PDF format rather than as printed books. These may be downloaded and printed or alternatively may be used as digital  interactive-field PDFs (Abode software is required for the Fillable version).
  • Interactive field versions of the workbooks also feature a "reset" button so you can re-use the workbooks
  • Videos are not downloadable but workbooks may be downloaded at any time during your 12 month subscription access period
  • Almost 7 hours of video featuring Vicki, the Foodsource founder, who has worked in B2B sales for 20+ years, specialising in the natural product industry 
  • Over 300 pages of workbooks to help you put your knowledge to practical use so you can craft a campaign plan that suits your brand and products. In development for years and created by a human! No AI!
  • Beginner-friendly + also a great way to fine-tune your approach if you're more experienced in sales campaigns
  • While the product image shows "books", you'll be receiving the workbooks in PDF format rather than as printed books. These may be downloaded and printed or alternatively may be used as digital  interactive-field PDFs (Abode software is required for the Fillable version).
  • Interactive field versions of the workbooks also feature a "reset" button so you can re-use the workbooks
  • Videos are not downloadable but workbooks may be downloaded at any time during your 12 month subscription access period

Extensive Course

15 videos + 15 comprehensive workbooks focused on sales campaign preparation!

There's no stone left unturned in this extensive course. You'll craft your target audience, your promotional angle, your message and more, and you'll learn what sets your products apart in the market and how to communicate your unique value. Most of all, you'll gain the confidence to let go and be yourself, so you can share your enthusiasm for your brand with the people who need to know about it! 

Designed perfectly for beginners, this course provides the holistic, human-centred sales know-how that you need to level up your wholesale brand! Here you'll find no gratuitous sales jargon or awkward 'salesy' techniques, just honest advice and comprehensive, step-by-step instruction to help you learn how to make the best use of your natural passion for your products to reveal the true potential of your wholesale brand! This program is designed especially for product creators seeking to make connections with channel partners (retail partners) using the direct, human-centric approach that's ideal for building strong wholesale relationships. Your potential new partners want to connect with genuine people with exciting products - you just need the know-how and confidence to establish the connection!

What it DOESN'T cover

  • Campaign communication approaches (for hints and tips on communication approaches refer to The Art of Natural Phone-Based Sales & The Art of Authentic Direct Sales Communication mini courses)

  • How to price or package your products

  •  General wholesale business advice 

  •  Gratuitous sales jargon

  •  Manipulative sales techniques

  •  Overly analytical, data and metrics-driven decision making

  •  Social media or digital based sales and marketing (outbound email campaigns excluded)

  •  Passive sales and marketing techniques

What it DOES cover

  • Campaign preparation strategies

  • Active, direct, outbound sales and marketing strategies

  •  Beginner friendly content - this extensive course builds a campaign from scratch step-by-step!

  •  Human-centric methods which are excellent for fostering long term sales partnerships

  •  Strategies to uncover your inner potential as well as the potential in your brand and products

  •  Systems and processes to achieve your sales goals

  •  Confidence-building tools to help you unearth the heart of soul of your brand so you can share it with the people who need to know about it!

Foundation - Attitude

Includes video of 30.54 minutes duration +
Downloadable 19 page workbook (available in both printable or fillable versions)

Uncover & transform your limiting beliefs so you can maximise your success in your wholesale sales and marketing!

Part of the Foundation series:

Begin with the right attitude, define your campaign aim and craft your brand story so you can dream up the who, what and why of your campaign!

 

Foundation - Story

Includes video of 28.50 minutes duration +
Downloadable 21 page workbook (available in both printable or fillable versions)

Build a campaign with heart and soul by tapping into and expressing the unique story behind your brand!

Part of the Foundation series:

Begin with the right attitude, define your campaign aim and craft your brand story so you can dream up the who, what and why of your campaign!

Foundation - Aim

Includes video of 26.30 minutes duration +
Downloadable 23 page workbook (available in both printable or fillable versions)

Pinpoint the most ideal campaign goals that will help you level-up your wholesale brand!

Part of the Foundation series:

Begin with the right attitude, define your campaign aim and craft your brand story so you can dream up the who, what and why of your campaign!

Audience - Customer

Includes video of 27.12 minutes duration +
Downloadable 17 page workbook (available in both printable or fillable versions)

Uncover your ideal customer: tune into who they are and where they shop!

Part of the Audience series:

Identify the most ideal customers, communities, and stockists for your products so you can reveal the natural home for your products!

 

Audience - Niche

Includes video of 25.34 minutes duration +
Downloadable 28 page workbook (available in both printable or fillable versions)

Discover the communities of people & stockists that will most love your brand!

Part of the Audience series:

Identify the most ideal customers, communities, and stockists for your products so you can reveal the natural home for your products!

Audience - List

Includes video of 24.50 minutes duration +
Downloadable 20 page workbook (available in both printable or fillable versions)

Refine the process for handling your contacts and connections for maximum results!

Part of the Audience series:

Identify the most ideal customers, communities, and stockists for your products so you can reveal the natural home for your products!

Brand - Personality

Includes video of 29.02 minutes duration +
Downloadable 21 page workbook (available in both printable or fillable versions)

Explore the human side of your brand and what makes it unique and special!

Part of the Brand series:

Gain a deeper understanding of your brand; the vibrational vehicle through which your customers experience your deeper mission!

 

Brand - Products

Includes video of 29.54 minutes duration +
Downloadable 20 page workbook (available in both printable or fillable versions)

Discover what makes your products stand out in the market so you can inspire your potential retail partners!

Part of the Brand series:

Gain a deeper understanding of your brand; the vibrational vehicle through which your customers experience your deeper mission!

Brand - Pitch

Includes video of 27.25 minutes duration +
Downloadable 20 page workbook (available in both printable or fillable versions)

Communicate your brand message authentically, efficiently and in an emotionally engaging way!

Part of the Brand series:

Gain a deeper understanding of your brand; the vibrational vehicle through which your customers experience your deeper mission!

Communication - Promotion

Includes video of 25.33 minutes duration +
Downloadable 17 page workbook (available in both printable or fillable versions)

Craft an exciting promotional offer for your campaign to motivate your prospects to take action!

Part of the Communication series:

Decide on your campaign communication approach and the finer details of the offer that you'll present so you can reach into the hearts and minds of your prospects and inspire them with your message!

 

Communication - Collaboration

Includes video of 28.12 minutes duration +
Downloadable 17 page workbook (available in both printable or fillable versions)

Define your collaborative strategy to inspire and reassure your partner prospects!

Part of the Communication series:

Decide on your campaign communication approach and the finer details of the offer that you'll present so you can reach into the hearts and minds of your prospects and inspire them with your message!

Communication - Message

Includes video of 31.38 minutes duration +
Downloadable 20 page workbook (available in both printable or fillable versions)

Construct your campaign message with the elements that are important for the buying journey & decision making!

Part of the Communication series:

Decide on your campaign communication approach and the finer details of the offer that you'll present so you can reach into the hearts and minds of your prospects and inspire them with your message!

Strategy - Process

Includes video of 28.44 minutes duration +
Downloadable 27 page workbook (available in both printable or fillable versions)

Identify the ideal sales process that will help you reach your retail partners!

Part of the Strategy series:

It's go time! Define the processes and tasks that will achieve your aims, plus the insights you can collect to measure your effectiveness. Look out world!

 

Strategy - Tasks

Includes video of 25.02 minutes duration +
Downloadable 21 page workbook (available in both printable or fillable versions)

Draw up the daily action plan that will build your goals one task at a time!

Part of the Strategy series:

It's go time! Define the processes and tasks that will achieve your aims, plus the insights you can collect to measure your effectiveness. Look out world!

Strategy - Insight

Includes video of 26.30 minutes duration +
Downloadable 17 page workbook (available in both printable or fillable versions)

Set yourself up for campaign success by identifying exactly what's working and what needs tweaking!

Part of the Strategy series:

It's go time! Define the processes and tasks that will achieve your aims, plus the insights you can collect to measure your effectiveness. Look out world!

Kits that include this sales tool

Discover which Sales Kits within the Essentials Series and Premium Series kits include this sales tool as part of the package!

Essentials Series Sales Kits that include this sales tool:

Kits in the Essentials Series include some of the fundamental tools and templates for your sales campaign planning plus as a bonus you'll also receive an Essentials Subscription to the Foodsource HUB Search & Filter Portal, allowing you to research relevant buyers and then view results on a one by one basis so you can be selective about the buyers and stores you're connecting with.

 

 

 

Premium Series Sales Kits that include this sales tool:

On top of a wider range of amazing sales tools and templates that will help you to really get things moving for your sales, these kits also include a BONUS Premium Subscription to the Foodsource HUB giving you 12 month's access to the retail buyer listing information plus varying levels of export capabilities so you can download spreadsheets of relevant listings and get going!

 

 

 

Grow your natural product business